True Innovation. Clients Deserve Better

Real estate agents are rarely referred to
as "thinkers" or "innovators." And the stereotype for the
most part is correct. But the agents associated with the
development of The Value-Driven Approach, truly,
are the exception to the rule.

Easy to Read

In a few hours, reading a few stories,
as they relate to a few key topics,
you'll be ready to increase your
home-sale profit.

Guided Execution

In 100+ markets, there are certified-
agents to help you implement the
approach outlined in the book,
assuring you're never lost.

Well Researched

The superior result achieved by
readers of The Value-Driven
Approach is not the result of luck
or happy accident.

Cliff Duvernois


In addition to collaborating on 'The Value-Driven
Approach To Sell Real Estate' Project, where he now
shows Lakewood homeowners how to sell their home
for as much as $30,000 more than other similar homes
on the market... Duvernois hosts the Lakewood Advice
Givers® Podcast on iTunes, where he interviews local
business owners, entrepreneurs and thought-leaders in
the Lakewood community. He publishes a monthly [print]
magazine by the same name, and is a licensed
agent with Keller Williams Shoreline. Duvernois is also
praised for his mission to Make Impact in his local
community, with his "Free Book 4 Charity" campaign.

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The Engine

Behind the Approach

This book will open your eyes to a very different home-
selling approach. From the beginning, it starts not just in
how you select your agent, or the program you choose,
like the one presented in this book, but fundamentally, it
requires a different mindset.

Through the application of Warren Buffett’s core
principles and by treating your home as an investment—
like a business with a stock price—there is a unique way
to extract up to $30,000 or more of additional profit from
any home on the market.

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Value Driven Approach


Diagnostic Process

There is a saying in medicine, "A prescription without a
diagnosis is malpractice." In real estate, however, this
philosophy is not adhered to. It's not uncommon for an
agent to arrive at your home and immediately begin to
sell you on his "prescription." This of course represents a
form of real estate malpractice. Our Certified-agents
operate quite different. Before presenting you with a
tailored prescription to maximize profit, an accurate
and comprehensive diagnosis is conducted.

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Carefully Executed Prescription

In the context of running a race; it is easy to understand
the importance of your starting position. A runner
starting in the outside lane, runs a very different race, 
from a strategic standpoint, than the runner in the
inside lane. Once the data from the comprehensive
diagnosis is determined, then from a strategic
standpoint, the best prescription can be prescribed and
executed to maxmize profit. 

Serving Lakewood Homeowners

The book's subtitle says it all, "A practical guide to protect
yourself from REAL ESTATE GREED & bank an extra
$30,000 profit by thinking like the great

One Book. 100+ Authors/Collaborators.

By Ryan Fletcher

Before I get to the backstory. This book was never devised to be a bestseller. Nor was it devised to check the bucket-list item of "author," for any of the many collaborators. This project, also, was not the result of any one person's research or idea. Who is Ryan Fletcher? I am simply the ghostwriter hired to bring the thoughts and convictions of these collaborators to life. Of course, you might ask, "How can there be 100+ authors for a single book?" There can't. But to squeeze 100+ names on the front cover of one book, trust me, looked ridiculous. The solution? Create a replicated version, for each collaborator, for distribution to family and friends in their local market. I remind you, this book is not about who wrote it. But about the ideas contained inside.

The approach outlined in this book was inspired by the ISO-9000. The ISO-9000 is a globally adopted, quality business management standard used by huge brands with support businesses located internationally. The reason it exists is so stakeholders can believe with confidence that a manufacturing plant located in another country will produce exactly what the contract says, without having to travel to the plant to conduct a huge inspection. If the plant is ISO-9000 certified, then they know it will perform to standard. For obvious reasons, this kind of certainty is attractive. To know something is going to perform to standard, alleviates much stress and frustration.

The question was asked, "Why does nothing like that exist in real estate?" If the ISO-9000 is based on 8 quality management principles, and trusted by huge companies such as GM, Chrysler, Boeing, General Electric, among others, then why couldn't a similar approach/protocol be created for the sale of real estate? Do homeowners not deserve to know that their home sale will perform to standard?

This led to a massive amount of research. And since a home (in its simplest form) is just an investment, one person's name kept coming up. Who's the world's greatest investor? Of course, Warren Buffett. After all, here is a man following the principles set out by Benjamin Graham, amassed a multibillion dollar fortune mainly through buying stocks and companies through Berkshire Hathaway. Those who invested $10,000 in Berkshire Hathaway in 1965 are above the $50-million mark today. But, more important to us, Buffett's investing style; of discipline, patience and value has consistently outperformed the market for decades. Said different, "Those who invested their money with Berkshire Hathaway, thanks to Buffett's approach, built on the investment principles of Benjamin Graham, knew their money would perform to standard."

The next logical question, "Based on Buffett's investment philosophy, could we devise an approach for the sale of real estate that could consistently beat the market?" That is to say, "Consistently sell homes at a higher price point, to maximize profit." If this were possible, then homeowners, no different than if a plant were ISO-9000 certified, could have total an complete confidence that thier home sale would perform standard. The end result of that research, and testing in 100+ markets, is this book.

That's how The Value-Driven Approach came to be.

Ryan Fletcher is the author of Defeat Mega-Agents. Working with 100+ agent-collaborators from across the United States, Canada, even New Zealand, he documented and put into words their ideas. From that work, came the book The Value Driven Approach: A practical guide to protect yourself from REAL ESTATE GREED & bank an extra $30,000 profit by thinking like the great WARREN BUFFETT. Fletcher is not a licensed agent, nor does he provide any real estate services. But continues to work with this group of collaborators, as a writer, to continually bring their newest ideas to life.